For better or worse, many people are watching more TV as a way to cope during the COVID-19 pandemic. One medical residency program found a healthy use for TV: inspiration for recruitment season.
The pandemic has limited residency and medical school student recruitment to video meetings, so medical schools and academic health centers across the country have had to find creative approaches. That includes the at Rush University.
Neurology at Rush knew it needed a novel way to connect with potential residents. The program created two videos to set itself apart and give students a better sense of its culture: one that gives a in a style similar to the TV series Billy on the Street and a of the TV show The Office.
鈥淲e have an excellent residency program, but we needed a way to showcase who we are better than a standard day-in-the-life video would,鈥 says , director of the neurology residency program at Rush. 鈥淥ur video showed we can have fun together and enjoy our work.
鈥淚t also was a good filter 鈥 some candidates might not get the humor, so that person might not be high on our list. We thought our videos helped paint the picture of our program and culture for everyone.鈥
Real obstacles in a virtual world
Though a virtual recruitment season was not unexpected, it left residency programs and medical students wondering how exactly the 2021 Match season would play out.
鈥淵ou can learn a lot by meeting with somebody in person that you wouldn't learn on a Zoom meeting,鈥 says , senior associate dean of . 鈥淭hat made it tough for the faculty member doing the interview as well as the student.鈥
Sclamberg says one of the biggest indicators of whether a medical student will be a good fit within a program鈥檚 culture is how well they get along with the residents currently in the program. Through video, it can be difficult for residents and prospective residents to interact as much as they would like.
鈥淥n Zoom, it鈥檚 hard to take someone aside and talk to them one-on-one,鈥 says Michael Williams, MD, a third-year resident in Rush鈥檚 , who helped with recruiting. 鈥淎nd in a large video meeting, some people may not be as willing to speak up.鈥
Finding a way to have meaningful interactions with current residents is essential for medical students, who are trying to figure out if a program and city 鈥 sometimes one that a student has never been to before 鈥 is right for them.
鈥淕etting a feel for different programs was tough,鈥 says Aretha Boakye-Donkor, a fourth-year medical student at Rush who will be specializing in internal medicine-pediatrics as a resident later this year. 鈥淚f you ask current residents, they鈥檒l tell you that it was the gut feeling they had when they went to a location on interview day. We had to trust that it will all work out.鈥
And for Boakye-Donkor, who is Black, the potential racial implications of a virtual recruitment season were a concern as she went through the process.
鈥淚 was worried about the biases that exist. Are those going to be compounded in a virtual setting?鈥 Boakye-Donkor says. 鈥淲ithout the advantage of body language, it鈥檚 so hard to tell over video how someone is perceiving you. You just have to trust the process.鈥
Overcoming hurdles
Rush started the new recruitment season with a virtual residency fair in September. The various residency programs worked with the marketing department at Rush to create virtual tours and other videos that would give students a sense of what the program and facilities are like.
Prior to COVID, a key part of the recruitment process was a social event the day before an interview when faculty, current residents and prospective residents are able to engage with one another in a more natural way. That, of course, was another virtual event this year, with people breaking into smaller groups to allow people to become more familiar with one another.
鈥淭hough challenging, we were able to get across to students the sense of camaraderie that residents at Rush have,鈥 Williams said. 鈥淗ow the people and place make you feel is so important, and we were able to show what it鈥檚 like to be at Rush as best we could.鈥
Medical colleges across the country were facing many of the same barriers for various events, including the Second Look Day in the spring when students make a usually crucial follow-up visit to a school.
鈥淭hat鈥檚 the day they often meet their future classmates, their future roommates, and realize they definitely want to come here,鈥 says Alyssa Cannataro, MEd, assistant director of admissions and recruitment at Rush Medical College.
Cannataro and her colleagues not only overcame the challenge of not having an in-person Second Look Day but they took the experience to another level, holding an entire month for Second Look experiences. Throughout April 2020, they held events that included wellness challenges through social media. Students shared photos and thoughts about topics such as yoga, meditation and clean eating.
鈥淚t was a huge hit,鈥 Cannataro says. 鈥淭he students were excited and engaged. If COVID disappeared tomorrow, we would of course go back to having an in-person Second Look Day, but you can bet we would definitely incorporate some of these successful ideas we used virtually.鈥
Advantages, and the future
There was one massive benefit for both prospective medical students and residents: cost savings. In a normal year, the cost of travel for in-person and follow-up meetings is significant. Virtual meetings have also helped students save precious time that they need to devote to their current education.
And with travel logistics not a concern this year, students are considering programs they may not have put on their list. That has broadened the applicant pool for medical schools and residency programs.
鈥淓very info session we do with potential students can now include several of our current medical students,鈥 Cannataro says. 鈥淚f I was traveling to, say, California, I couldn鈥檛 bring five medical students with me to talk to pre-med students. We can now reach more pre-med students who get to talk to more current students, and that helps both sides.鈥
There is still a lot to figure out for medical schools, residency programs and students alike in this virtual environment, but there is a general sense of encouragement as they look ahead.
鈥淲e鈥檙e learning and we鈥檒l do better next year, because this is the reality we鈥檒l still be looking at,鈥 Sclamberg says. 鈥淪ome of these virtual components may be the way of the future. It can be a lot easier to do some of these things over Zoom. We don鈥檛 have all the answers yet.鈥
Until the dust settles, programs and students are doing their best to connect in meaningful ways.
鈥淪electing a residency program is a huge decision for students. It can change the trajectory of their career,鈥 says O鈥橠wyer, who sees more Office TV show parodies 鈥 or other creative tactics 鈥 continuing as a recruitment tool for her program. 鈥淎ll we can do is our best to make the process more personalized so they can get a sense of who we are. That鈥檚 what we鈥檙e all striving for: placing students in a place that feels like home.鈥
